US MAP Policy

MINIMUM ADVERTISING PRICE POLICY

1. INTRODUCTION
Zero Industry Sport NA, Inc. recognizes that its success is tied to the success to our network of select
authorized dealers. We also know that many of our dealers invest significant time and resources to deliver
an extraordinary customer experience. We would like to protect their ability to do so, while at the same time
discouraging price-based advertising that would be detrimental to our dealer’s service and support efforts.
As a result Zero Industry Sport NA, Inc. has established this Minimum Advertising Policy. This MAP policy is
intended to allow consumers to purchase from resellers based on loyalty and customer experience. In the
interest of protecting both resellers and consumers, it is necessary to abide by the following requirements.

2. POLICY STATEMENT
Zero Industry Sport NA, Inc., in its sole discretion, reserves the right to discontinue doing business with any
resellers that advertises any product (s) covered by this MAP Policy at a price lower that the MAP. As used in
this MAP policy, the term “reseller” mean any resellers, distributor, sales representative or dealer.

3. GUIDELINES
1. The Minimum Advertised Price for any Zero Industry Sport NA, Inc. ‘ product shall be no less than the
current Manufacturer's Suggested Retail Price (MSRP) as communicate in the price list already shared.
This Minimum Advertised Price is established by Zero Industry Sport NA, Inc. and may be adjusted by Zero
Industry Sport NA, Inc. at such time and in such amounts as it may determine at its sole discretion.
2. You shall not list Zero Industry Sport NA, Inc. products on any third-party website, such as Amazon, ebay,
Overstock, etc. or any others, without prior written consent from Zero Industry Sport NA, Inc. Selling
Zero Industry Sport NA, Inc. products on your own website associated directly with your store(s) is
permissible so long as this MAP policy is adhered to.
3. This MAP policy applies to all advertisements of Zero Industry Sport NA, Inc. products in any and all
media, including, but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines,
catalogs, mail order catalogs, email newsletters, email solicitations, internet or other electronic media,
television, radio, and public signage.
4. The inclusion in advertising of free or discounted products, with a product covered by this MAP policy,
would be contrary to the MAP policy if it has the effect of discounting the advertised price of the covered
product below the Minimum Advertised Price.
5. This MAP policy does not establish maximum advertised prices. All resellers may offer Zero Industry Sport
NA, Inc. products at any price in excess of the Minimum Advertised Price. As of March 1, 2025,
authorized resellers will have the ability to offer discounts on Zero Industry Sport NA, Inc. products,
provided that such discounts comply with the criteria set forth in this MAP Policy.
6. The MAP policy does not, in any way, limit the ability of any reseller to advertise that "they have the
lowest prices" or, they "will meet or beat any competitors’ price," that consumers should "call for a price"
or phrases of similar meaning as long as the price advertised or listed for the product is not less than the
Minimum Advertised Price.
7. If a reseller with multiple store locations violates this MAP policy at any one store location, or on any
associated website, then Zero Industry Sport NA, Inc. will consider this to be a violation of this MAP policy
by the reseller.
8. Zero Industry Sport NA, Inc. reserves the right to cancel any pending orders, restrict future orders, or
suspend a reseller's account if Zero Industry Sport NA, Inc. reasonably believes:
(i) a reseller has violated the provisions of the MAP policy; or (ii) a reseller intends to violate the MAP
policy.
9. Zero Industry Sport’s MAP Policy Administrator is solely responsible for determining whether a violation
of the MAP policy has occurred, as well as for determining appropriate consequences and sanctions.
10. Waivers to the MAP policy may be granted in Zero Industry Sport’s sole discretion by the MAP Policy
Administrator in a written waiver. In the event that the MAP Policy Administrator authorizes a waiver to
the MAP policy, resellers must strictly adhere to the terms of the written waiver. Deviation from the
terms of the written waiver is a violation of the MAP policy.
11. Zero Industry Sport NA, Inc. monitors the advertised prices of resellers, either directly or via the use of
third party agencies or tools. Resellers are expected to provide reasonable cooperation in any Zero
Industry Sport NA, Inc. investigations regarding possible MAP policy violations. Hindering, obstructing,
delaying, or otherwise failing to cooperate with a Zero Industry Sport NA, Inc. MAP policy investigation is
a violation of the MAP policy.
12. The MAP policy will be enforced by Zero Industry Sport NA, Inc. in its sole discretion and without notice.
Resellers have no right to enforce the MAP policy. Violations of the MAP policy may result in any of the
aforementioned sanctions up to and including termination of our business relationship, as well as any
available remedies at law.
13. All questions related to the MAP policy should be directed to: map@zeroindustry.com

The MAP policy has been established by Zero Industry Sport NA, Inc. to help preserve and protect the
reputation of Zero Industry Sport NA, Inc. name, brand and products. The MAP policy is also designed to
ensure resellers have the incentive to invest resources into services for Zero Industry Sport NA, Inc.
customers.