rh+ responds promptly to the needs of a market that is increasingly aware and attentive to sustainability. With the new PFAS-Free collection, the brand aligns itself with the most advanced standards in terms of safety and environmental respect, eliminating PFAS compounds (perfluoroalkyl and polyfluoroalkyl), known for their harmful effects on the ecosystem and human health.
What are PFAS and why rh+ has chosen to eliminate them
PFAS are often used in technical clothing for their ability to repel water. However, these “forever chemicals” remain in the environment for very long periods, accumulating in living organisms and contributing to global pollution. For this reason, many governments and environmental organizations are pushing to reduce their use. rh+ has embraced this challenge, developing PFAS-free materials and treatments, without compromising the quality and durability of its garments.
The rh+ PFAS-Free Collection: Technology and Innovation
The new PFAS-Free line by rh+ is the result of intense research and development, with the aim of maintaining the quality standards that our customers expect. The materials used have been chosen to guarantee waterproofness, breathability and durability, ensuring comfort and performance without compromising the environment.
Benefits of the rh+ PFAS-Free Collection
- Eco-Friendly : Our collection is designed to reduce long-term environmental impact.
- Health and Safety : By eliminating PFAS, we reduce the risk of exposure to harmful chemicals, both for the wearer and the environment.
- Unaltered Quality : rh+ continues to guarantee the highest quality and performance, offering garments designed to withstand extreme conditions, without compromising on safety.
A Step Forward in Corporate Social Responsibility at rh+
This choice represents for rh+ a concrete commitment to a sustainable future, recognizing the crucial role that the technical clothing sector has in influencing ecological decisions. Being PFAS-Free is just one step in a journey that aims to create a positive impact on the environment, aligning ourselves with the values of a community increasingly attentive to ecological and social issues.
Discover the New FW24 PFAS-Free Collection
Our PFAS-Free collection is now available in stores and online. Join us on this journey to a cleaner, safer future, without compromising on performance and style.
