Our first flagship store opens in the center of Milan, the capital of style and design.

The new store at Corso Garibaldi 115 is a perfect combination of tradition and innovation , a unique and cutting-edge space where contemporary aesthetics meet functionality, offering customers an unforgettable shopping experience.

The store will act as a hub where rh+ will involve its community in numerous workshops and outdoor events that aim to involve athletes and the curious in learning more about mountain-related topics, as well as enjoying outdoor experiences even in the city.

“ For rh+ this FW24/25 is a season full of novelties with the opening of our first store in Milan and the launch of the outdoor line . We want to offer our customers a complete experience, equipping them with what they need for their mountain experiences” says Luigi Cagnoli, General Manager of the company “ The new outdoor line will be present in stores from October and has the ambition to combine innovation of fabrics with the style of Italian savoir-faire to better experience outdoor activities”.

The opening of this first flagship store represents a further important step forward for the brand which, in 2024, has already seen a significant development of its omnichannel strategy, with the launch of the new website as well as the acquisition of Maglificio Rosti , a historic company specialized in custom cycling clothing.

Also present at the opening was Marta Giunti ( @martagiunti ) , a young skiing talent, former athlete of the Italian national team, lover of sport and nature, who welcomed the participants and shared the special moments of the event on her social channels, involving her community and amplifying the scope of the event.

We are waiting for you in the shop!